web marketing » optimisation

optimisation

Optimisation, or search engine optimisation, is the process undertaken in an attempt to gain high positions in the general listings of the major search engines.

All search engines have unique criteria whereby they rate sites based on their relevancy for the key words or phrases being searched for. Optimisation is the matching of those criteria so that your site is considered for the key words we have targeted.

Web site optimisation is a very exacting technical process which, in some cases, involves significant restructuring of your website in order to maximise your potential return on investment.