web marketing » targeting

targeting

The process of targeting is the selection of the most appropriate phrases in terms of both the amount of traffic and cost.

Linked research and profiling have created two things:

• A comprehensive list of all the key phrases being searched for and the number of searches being made
• Influencing factors such as the competitiveness of the phrases, your profit margins and the most active search engines in your sector

This information allows us to select the most appropriate phrases to provide greatest return on investment for your marketing campaign.